In On Africa (IOA)

In On Africa (IOA) is a leading research, intelligence, and advisory firm that specialises in providing comprehensive market research and business intelligence services to help guide our clients' strategic decision-making. Our motto is ‘Connecting Africa’s Potential’, reflecting our mission to guide and inform data-driven decision-making in order to positively contribute to the growth of the African continent. Our services include a range of consulting services and ongoing monitoring and intelligence services: Consulting Services - B2B Research - Competitor Intelligence - Consumer Research - Due Diligence Investigations - Employee Research - Geopolitical Research - Market Assessments - Opportunity Assessments - Partnership Identification - Reputation & Brand Equity Studies - Risk Assessments - Social Research Monitoring & Intelligence - Business Development & Strategic Support - Competitor Monitoring - Consumer Segment Trackers - Customer Experience (CX) Research - Election Monitoring - Industry, Sector & Market Intelligence - Media Monitoring & Social Listening