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The Gremlin is an online news and information website for the Eden District [Garden Route & Klein | Little Karoo].
It is updated with a selection of the latest International, National, Business and Sports News between 7 am and 8 am weekdays. Local News covering George, Plettenberg Bay, Knysna, Sedgefield, Mossel Bay, Hessequa and Klein Karoo is published on receipt.
The Gremlin Morning Editions, distributed to a permission-based mailing list at around 8 am weekdays include:
- A selection of the latest International, National, Business and Sports News
- All the latest Local News
- Some commentary
- The Latest Press Releases & Opinion Pieces
READERSHIP & DEMOGRAPHICS
I launched The Gremlin in October 2009 with fewer than 100 readers. Today I have a loyal daily readership of 4 000+ and an occasional readership of 2 – 6 000. Annual unique visitors now number over 400 000.
The Gremlin is aimed at the small business owner, management and other decision-makers as well as recently retired individuals who are still economically active. The site’s demographics reflects this as 65%+ of my readers are in the 35 to 60 age group in the LSM6 and upwards categories. The gender split is roughly 60% male and 40% female.
- To provide a reliable, consistent and up-to-date stream of news and information – free from cheap sensationalism and outside influence.
- To be a central hub for news and information by including as many RSS feeds and Newsletters as are relevant.
- To be an advertising platform for locally-owned and operated businesses as well as those whose products and services are relevant to businesses and individuals living in the Eden District.
- To actively engage with readers on Facebook, Twitter and LinkedIn.
- To actively inform followers and promote local businesses on these three social media platforms.
See my advertising rates here.
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