Proudly South African

NB! Please be informed that the exhibition is free.

WHAT IS THE ROAD SHOW ALL ABOUT?

  • Proudly South African has kicked off a year-long nationwide “buy local” road show, to educate consumers about the positive spin-offs of buying locally manufactured products and services.
  • The road shows will be run under the theme “Be Proudly South African – Buy Local to create jobs”.
  • We want to teach consumers that they can contribute towards creating an environment that is conducive for job creation, by simply buying goods that are made locally.
  • Ordinary South Africans can help stimulate the local economy by buying local goods and making use of local services. Collectively, we can make a difference and help create jobs.
  • We will also educate the public about the Local Procurement Accord, which was signed last year.

WHAT IS THE LOCAL PROCUREMENT ACCORD?

  • The Local Procurement Accord was signed by government, business, labour unions and community organisations in October last year.
  • The Accord is a pact that seeks to boost local industry and create more jobs through localised procurement.
  • The role players committed themselves to increasing the number of goods and services bought locally to 75%.
  • Proudly SA has 4 commitments in terms of the Accord:
  1. Launch a campaign to educate the consumer of the economic benefits of buying local
  2. Teach the public about “labels of origin”
  3. Work with law enforcement agencies and SARS to prevent illegal imports and dumping of unsafe products
  4. Compile a list of locally procured products and services – to be used by all Government Entities and other Social Partners including Business.

HOW WILL THE ROAD SHOW WORK?

  • In each province, the road show will kick off with a business forum, followed by mall promotions, expo’s and meetings with Stokvel groups, Community Organisations and schools.
  • The road show started on 11 May in Mpumalanga and will continue till March 2013.
  • Proudly SA will visit ALL nine provinces as part of the road show.

WHY IS THE ROAD SHOW IMPORTANT?

  • The Proudly SA Campaign fits hand-in-glove with the broader national developmental agenda and the recently signed Local Procurement Accord.
  • The potential benefits of economic growth, job creation, income generation and the competitiveness of South African products will be highlighted.
  • Proudly SA seeks to strongly influence procurement in public and private sectors, to increase local production and stimulate job creation.
  • This is in line with government’s plans to revive the economy so that five million jobs can be created and unemployment can be decreased to 15% over the next 10 years under the New Growth Path.
  • Proudly SA will also focus on educating consumers about the “country of origin label”. Consumers need to look for the label on each product and ensure their first choice is to buy local.

HOW CAN THE PUBLIC GET INVOLVED?

  • Members of the public are encouraged to attend the shopping mall activations, where they will learn about the “buy local” campaign
  • At the malls, local businesses will showcase their products and services and consumers will be able to see what some of the goods are that South Africa has to offer
  • Small business owners are encouraged to attend the business forums where the CEO of Proudly SA, Adv. Leslie Sedibe will speak about the campaign and local procurement. Other leading people from business will also partner on the business forums. Entry to the forums is free of charge and dates are regularly announced in the press and on Proudly SA’s Twitter and Facebook sites. A full list of events is also available on the Proudly SA website: www.proudlysa.co.za

 

PROGRAMME FOR REMAINDER OF LOCAL PROCUREMENT ROADSHOWS 2012 /13:

PROGRAMME WILL BE ROLLED-OUT AS FOLLOWS:

 

  • We require identify 10x SME companies, or cooperatives that have the following products: Arts & Crafts, Jewellery, Promotional Items, Stationery, Clothing, Textiles, Footwear & Leather, Organic products, Agro-processed products, Furniture, Food products, Canned products, etc.
  • Please note that we cannot have more than two exhibitors / companies that produce the same products that will be exhibiting. It is very important to have a nice mix of companies for the exhibitions specifically.
  • The exhibitors will be exhibiting for free – they just need to pay their own way to get to the Malls.
  • We will provide each exhibitor (10 in total) with lunch for the two days

 

Warm Regards,

Kutlwano Mosholi

Marketing Intern

(C): +27 (83) 736-2621

(T): +27 (11) 327-7778

(F): +27 (86) 771-3768

(E): Kutlwano@proudlysa.co.za

(W): www.proudlysa.co.za

Postal: PO Box 1062, Saxonwold 2132, Johannesburg, South Africa

Physical: 14A Jellicoe Avenue, Rosebank 2196, Johannesburg, South Africa

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